SEPTEMBER 30th 2026 11 AM to 3 PM ET

Full Pour

A Virtual Summit for Liquor Retailers

Presented by BottlePOS

You've had the tasting flight and now get the full pour. Dive deeper into the trends, tools, and strategies shaping the future of liquor retail.

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What is RLS Retail Liquor Summit?

RLS is a virtual Summit designed exclusively for liquor store owners and operators ready to go beyond the basics. Building on last year's Flights of Knowledge, this year pours it all out - deeper insights, bigger conversations, and practical strategies you can put to work immediately to boost profits, streamline operations, and serve your customers better than ever.

Why Attend?

Gain practical, actionable strategies you can apply immediately

Hear from real retailers achieving measurable results

Stay ahead of emerging trends and technologies, including AI

Connect with experts who understand the liquor retail business inside and out

What You’ll Experience

11AM

The Pour Report

Thriving in Retail’s Busiest Season

The industry doesn't stand still, and neither should you. This session pours through the highlights of the State of Liquor Retail Report — including the rise of NA (non-alcoholic) and alternative beverages, shifting product maturity, and the inventory and supply challenges retailers are watching closely.

12PM

Behind the Bar

The Customer Panel

Hear directly from retailers behind the counter every day. This panel validates the trends from the State of Retail report and dives into NA beverage strategies, managing allocated products and rare bourbon releases, how retailers decide who gets the highly sought-after bottles, and the best practices they've learned along the way.

1PM

AI, Neat

What's New & What's Next

A fresh pour on the traditional product session — this time, straight up. See the newest AI capabilities built for retailers, with practical, real-world applications you can start using right away.

1:30PM

Top Shelf

Advanced Strategies for Customers & Prospects

Save the top-shelf strategies for last. This session covers the Holiday Marketing Playbook, SMS marketing strategies, holiday merchandising and store décor, DoorDash opportunities, and advanced growth strategies to close out the year strong.

2PM

The Blend

Vendor & Influencer Session

Retail trends don't happen in a vacuum — they're shaped by the partners and voices around you. This session blends perspectives from vendors and industry influencers alike, covering consumer trends, bourbon hunting, sought-after bottles, and the tools and partnerships driving retail forward.

FAQs

How do I enter the giveaway?

All attendees will be entered into the raffle for two premium bottles of whiskey. You must be present during the raffle to win. You must be 21+, a liquor store owner, and a U.S. resident to be eligible. An alternate prize of equal value will be provided where alcohol shipping restrictions apply. Prizes will be shipped to the address provided after the live summit.

Will the sessions be recorded?

Yes! If you can’t make it live, all sessions will be recorded and available on-demand.

What’s included in the agenda?

The summit features 5 sessions covering the state of the industry, AI innovations, retailer best practices, vendor and influencer insights, and advanced growth strategies. Full details are listed above.

Do I need to be a Bottle POS customer to attend?

Not at all! Whether you're a current customer or simply curious about how Bottle POS can help your business, you'll walk away with valuable insights.

I can only attend one or two sessions — how does that work?

Registration gives you access to our RLS event. Drop in and out throughout the summit or for specific sessions as your schedule permits!

Who is BottlePOS?

BottlePOS is the industry-beloved point of sale solution for liquor businesses across the US. With thousands of loyal customers, the team at BottlePOS wanted to bring this educational summit to not just users of their software, but the entire liquor industry. We hope you enjoy the event! Visit bottlepos.com to learn more!